Patron Technology President Eugene Carr Launches New Arts Marketing Blog
New York, NY – Patron Technology announced today the launch of a new blog by Eugene Carr, President and Founder of Patron Technology. Mr. Carr’s blog will provide a snapshot of his perspective on what’s going on in the e-marketing world now and how it relates to arts marketing.
For the last decade, Mr. Carr has been a pioneer in arts marketing on the Internet. Prior to founding Patron Technology in 2001, Mr. Carr was the Founder and President of CultureFinder.com, an award-winning arts information portal, which was funded by America Online and Comcast.
He is a regular guest speaker at arts industry conferences and is the author of Wired for Culture: How E-mail is Revolutionizing Arts Marketing (Second Edition) (2006), Sign-Up for Culture: The Arts Marketer’s Guide to Building an Effective E-mail List (2004), and Web Sites for Culture: Essential Principles for Great Arts Web Sites (2005).
Mr. Carr’s career spans both arts management and the corporate worlds. From 1987-90 he worked in travel industry marketing at American Express. Then, from 1991-1996, he served as the Executive Director of the American Symphony Orchestra at Lincoln Center, and simultaneously served in the same position for the Concordia Orchestra beginning in 1994. He founded High Five: Tickets to the Arts, an award-winning organization that offers a five-dollar ticket program for NYC high school students sponsored by Citibank & TicketMaster, and served as its first chairman of the board. He earned undergraduate degrees in History and Cello from Oberlin College and Conservatory and an MBA from Columbia Business School.
ABOUT PATRON TECHNOLOGY: Patron Technology strives to revolutionize the arts industry by offering world-class customer relationship management (CRM), ticketing and e-mail marketing technology at a price that every organization can afford. Its PatronManager CRM system, launched in 2010 and developed in partnership with Salesforce.com and the Salesforce Foundation, is a 100% cloud-based system that integrates box office functionality, fundraising, e-mail marketing, and staff collaboration, enabling organizations to put all their vital customer information in one place, accessible by the entire staff. With PatronManager CRM, organizations can sell more tickets, target their marketing and fundraising efforts more effectively, provide better customer service at the box office and beyond, and make their organization more efficient. Founded in 2001 by Eugene Carr, the New York City-based company is the leader in e-marketing technology for arts and non-profit organizations. The company’s PatronMail e-mail service is used by over 1,800 arts and cultural clients in all 50 states and eight countries overseas. Patron Technology is dedicated to educating the non-profit community about e-marketing and, in the spring of 2011, Eugene Carr (CEO) and Michelle Paul (Product Manager) co-authored and published the book Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century. The company presents a regular schedule of live e-marketing seminars across the country, monthly e-mail newsletters, blogs, and live educational webinars.