Patron Technology Presents Morning Kick-Off Intensive at Arts Reach - National Arts Marketing, Development, & Ticketing Conference

Strengthening your patron relationships is the focus of this year’s conference, held March 16-18, 2012, at New York University’s Kimmel Center.

New York, NY – February 13, 2012

Patron Technology will present the first day’s morning intensive, Next Generation Strategies for Strengthening Your Patron Relationships, at Arts Reach National Arts Marketing, Development, & Ticketing Conference, March 16-18, 2012, at New York University’s Kimmel Center.

Patron Technology CEO Eugene Carr opens the March 16th intensive with a 9:00-9:30 a.m. session titled Trends of the Last Four Years: Arts Patrons on the Internet. Supported by data from an arts patron survey conducted every year since 2001, Mr. Carr will explore how arts patrons use the internet differently in 2012 than they did four years ago. He will cover how social media and the impact of smart phones have changed the way arts patrons interact with arts organizations and what arts managers need to do to use these tools most effectively.

Susan Lee, Chief Marketing Officer for the Nederlander Organization, headlines the 9:30-10:15 a.m. session speaking on Arts Marketing as Entrepreneurship: Optimize Your Organization for Success. Sharing her practical experience working on Broadway for building a sustainable brand with a limited budget, Lee will focus on entrepreneurship in the business of arts marketing and the opportunity for organizations to be innovative, authentic, and relevant in today’s rapidly changing marketplace. Participants will learn how to create new business partnerships, use branded content to broaden communication channels, and turn staff members into ambassadors in engaging existing patrons and developing new audiences.

The 10:30-11:15 a.m. session of the March 16th morning intensive is titled Patron Relationships at the Window: The Changing Role of the Box Office, featuring an interview with Linda Forlini, Director of Client Services at the New York Philharmonic. Ms. Forlini will share how the role of the box office has changed at the New York Philharmonic over the last several years and how her client services department is now more centrally involved with building patron relationships than ever before.

Patron Technology Product Manager Michelle Paul will conclude the kick-off morning intensive with an 11:20-12 noon Panel Discussion: Unlocking the Marketing Ideas of the Next Generation. Michelle will moderate a panel of young arts marketers discussing how they think arts marketing should work. Having grown up in the social media and digital world, this next generation of arts managers is poised to take charge, and the panel will share their particular successes actively implementing creative practices at their organizations and their ideas and dreams for the future. The panelists include Sarah Benvenuti, Fellow, Emerging Leaders of New York Arts; Jessica Duhlberg, Box Office Manager, Adelphi University Performing Arts Center; Katryn Geane, Marketing and New Media Manager for Jacob’s Pillow Dance Festival; Adam Grosswirth, Membership Director, National Alliance for Musical Theatre; and Robert Gore, Program Outreach Coordinator, Theatre Development Fund.


ABOUT PATRON TECHNOLOGY: Patron Technology strives to revolutionize the arts industry by offering world-class customer relationship management (CRM), ticketing and e-mail marketing technology at a price that every organization can afford. Its PatronManager CRM system, launched in 2010 and developed in partnership with and the Salesforce Foundation, is a 100% cloud-based system that integrates box office functionality, fundraising, e-mail marketing, and staff collaboration, enabling organizations to put all their vital customer information in one place, accessible by the entire staff. With PatronManager CRM, organizations can sell more tickets, target their marketing and fundraising efforts more effectively, provide better customer service at the box office and beyond, and make their organization more efficient. Founded in 2001 by Eugene Carr, the New York City-based company is the leader in e-marketing technology for arts and non-profit organizations. The company’s PatronMail e-mail service is used by over 1,800 arts and cultural clients in all 50 states and eight countries overseas. Patron Technology is dedicated to educating the non-profit community about e-marketing and, in the spring of 2011, Eugene Carr (CEO) and Michelle Paul (Product Manager) co-authored and published the bookBreaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century. The company presents a regular schedule of live e-marketing seminars across the country, monthly e-mail newsletters, blogs, and live educational webinars.

ABOUT ARTS REACH: Arts Reach: The Association of Arts Management, Marketing & Development Professionals is the association that supports leading arts professionals who are committed to “advancing arts revenue growth together.” Joined together through the Arts Reach website, conferences, magazine, webinars, and e-letters, Arts Reach members are adding $10,000, $100,000, even $1,000,000 to their bottom lines through the knowledge they gain. Additionally, they are advancing the field with cutting-edge breakthrough ideas they share with each other regarding leadership, marketing, fundraising, and ticketing. The strategies and techniques presented via Arts Reach focus on results, clearly describing current successful revenue generating techniques that arts practitioners and leaders can put to use immediately. The Arts Reach management team is led by John Zorn, a nationally recognized arts management consultant and writer, and also gains input from an advisory council made up of leaders from diverse business and cultural organizations: Carl Bloom, Carl Bloom Associates, Inc.; Robert J. Cohen, STIR Project; David Kitto, Kennedy Center for the Performing Arts; and Charlie Wade, Atlanta Symphony Orchestra.

ARTS REACH National Arts Marketing, Development & Ticketing Conference: Strengthening Your Patron Relationships, March 16-18, 2012, at the Kimmel Center, New York University, 60 Washington Square South, New York City.

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