Patron Technology Kicks Off Fall Conference Season

Patron Technology executives will be speaking at a half-day intensive at the Arts Reach Conference in San Francisco and a featured panel at NAMP 2011 in Louisville.

New York, NY – September 14, 2011

Patron Technology executives have a full slate of appearances at upcoming fall arts conferences. Founder and CEO Eugene Carr and Product Manager Michelle Paul will be sharing their expertise in audience development and CRM technology when they present “Online and On Target,” a half-day session at the Fall 2011 Arts Reach National Arts Marketing, Development, and Ticketing Conference, “Go for the Gold: Breaking Down the Barriers to Your Success,” October 28-30, 2011, in San Francisco, CA. Applying the key topics covered in their newly published book, Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century, Carr and Paul will report on their nationwide arts patron research and how CRM, social media, e-mail, websites, and online ticketing can help arts managers build audiences.

Eugene Carr will be one of the featured speakers on the panel “Tear Down the Silos with CRM: Dramatically Improve Your Marketing, Sales, and Patron Experience” at the National Arts Marketing Project Conference, a program of Americans for the Arts, November 12–15, 2011, in Louisville, KY. Using case histories and real-life examples, the panel, which, in addition to Carr, includes Steven Roth, The Pricing Institute; Brian P. Sayre, Playhouse Square; and Jack Wright, Celebrity Series, will demonstrate how a 100% patron-focused CRM approach can improve ticket sales, fundraising achievements, and staff effectiveness. Earlier in the conference, Carr and Michelle Paul will be doing a book signing for Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century, (, and giving a private, live demonstration of PatronManager CRM.

In a recent blog post, Carr asks, “In an industry in distress, why isn’t technology front and center as part of the discussion? And if technology is driving innovation at every level of the corporate world, why aren’t more arts leaders embracing technology that helps them cut costs, market better, and run more efficiently?” Patron Technology’s presence at Arts Reach and NAMP this fall, as well as other scheduled conferences in 2011 and 2012, will be an important factor in answering these questions.


About Patron Technology:
Patron Technology ( strives to revolutionize the arts industry by offering world-class customer relationship management (CRM) and e-mail marketing technology at a price that every organization can afford. Founded in 2001 by Eugene Carr, the New York City-based company is the leader in e-marketing technology for arts and non-profit organizations. The company’s PatronMail e-mail service is used by over 1,800 arts and cultural clients in all 50 states and eight countries overseas. Its PatronManager CRM system, launched in 2010, was developed in partnership with and the Salesforce Foundation. PatronManager is a 100% cloud-based system that integrates box office services, fundraising, e-mail marketing, and staff collaboration, enabling organizations to put all their vital customer information in one place, accessible by the entire staff. With PatronManager CRM, organizations can sell more tickets, target their marketing and fundraising efforts more effectively, provide better customer service at the box office and beyond, and make their organization more efficient. Patron Technology is dedicated to educating the non-profit community about e-marketing. In the spring of 2011, Eugene Carr (CEO) and Michelle Paul (Product Manager) co-authored and published the book Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century ( In addition, the company presents a regular schedule of live e-marketing seminars across the country, monthly e-mail newsletters, blogs, and live educational webinars.

About Eugene Carr:
Eugene Carr, founder and CEO of Patron Technology, has been an innovator in the area of e-marketing for arts organizations for 15 years. In 1996, AOL invested in his first Internet company,, which became an award-winning nationwide arts calendar and online ticketing service. In 2001, Gene founded Patron Technology, and its PatronMail is used by more than 1,800 institutions in all 50 states and eight foreign countries. PatronManager CRM, launched in June 2010, is an all-in-one web-based system built in partnership with and the Salesforce Foundation that combines ticketing, subscriptions, fundraising, e-mail marketing, and staff collaboration. Gene’s latest book Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century ( was published in April 2011.

About Michelle Paul:
Michelle Paul, Product Manager for Patron Technology, oversees the technology development of the company’s new products and services, and she is primarily responsible for guiding the development of PatronManager CRM, the company’s new web-based ticketing, fundraising, e-mail, and day-to-day customer relationship management system, developed in partnership with A close observer of social media trends, Michelle has been giving seminars on the topic since 2008, including sessions at Patron Technology’s annual E-marketing E-mersion E-vent, the Arts Reach National Arts Marketing Conference, ELNYA, and the Arts & Business Council of New York, as well as Patron Technology’s webinar series, “Facebook for Arts Organizations.” A graduate from Wesleyan University, with a BA in Classics, Michelle served on the board of Second Stage, the school’s student theater organization and stage managed many of its productions.

NAMP 2011, National Arts Marketing Project Conference, a program of Americans for the Arts, November 12–15, 2011, at the Louisville Marriott Downtown, 280 West Jefferson Street, Louisville, KY.

Fall 2011 Arts Reach National Arts Marketing, Development and Ticketing Conference, October 28-30, 2011, at the Hotel Kabuki, 1625 Post Street, San Francisco, CA.


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