Online Arts Marketing in the Age of CRM and Social Media Conference Slated For September 16th in New York City

Conference Organized By Patron Technology Will Examine The Most Important Trends Facing Arts Managers Today – Social Media, CRM, Cloud Computing, and Online Streaming of Arts & Cultural Events

New York, NY – July 27, 2010

Patron Technology, a technology company specializing in management software for arts and cultural organizations, today announced its fourth annual conference, Online Arts Marketing in the Age of CRM and Social Media Conference. The conference will be held at the Baruch Performing Arts Center in New York City on September 16, 2010.

“At the same time that many arts and cultural organizations are grappling with the impact of the slowing economy, these organizations now have access to powerful, low-cost technologies to help them manage, market and present their events,” said Eugene Carr, president and founder of Patron Technology. “Social media, CRM, cloud computing, and online event streaming are about to have a profound and positive impact on arts & cultural organizations. At the Online Arts Marketing in the Age of CRM and Social Media Conference, we’ll be delving into the impact of these new technologies.”

In addition to presentations by Carr and other Patron Technology’s executives, the conference will also feature presentations by industry leaders as Damian Bazadona, the founder of Situation Interactive, which has managed the online marketing strategy for such shows as Billy Elliot, Mamma Mia, and Wicked; Chris Hunt, co-founder of the market-leading British streaming site,; Broadway and Off-Broadway producer Ken Davenport, and author of the widely read blog,; and, Rick Lester, CEO, TRG Arts.

Panel sessions and discussions at the Online Arts Marketing in the Age of CRM and Social Media Conference will include, among others: Streaming the Arts, Hands-on Arts Marketing Workshop, E-mail marketing for the Uninitiated, Social Media for Beginners: Where to Start, CRM and Cloud Computing for Beginners, The Art of Pricing: Earn More By Managing Demand, and Future Trends in Arts Marketing.

Some arts organizations are beginning to experiment with demand pricing – the topic of one of the conference’s sessions. Demand pricing is a variable pricing strategy of raising or lowering ticket prices on events based on the popularity of certain events, Carr noted.

“Many arts and cultural organizations are trying to figure out how to utilize a variety of technologies to both grow their audiences and nourish relationships with existing attendees and donors. We’ve organized the Online Arts Marketing in the Age of CRM and Social Media Conference specifically to answer questions – both basic and advanced – on how arts organizations can maximize technology,” Carr said.

The Online Arts Marketing in the Age of CRM and Social Media Conference follows Patron Technology’s recent unveiling of PatronManager CRM. A unique, “cloud”-based software application, PatronManager CRM was specifically designed to allow theater, music, opera, dance, university and community arts organizations, and museums to run their entire organizations – including ticketing – with one seamless computer system.


About Patron Technology
Patron Technology, Inc. strives to revolutionize the arts industry by offering world class CRM, ticketing, and e-mail marketing technology at a price that every organization can afford. Founded in 2001 by industry veteran Eugene Carr, the New York City-based company is the leader in e-marketing technology for the arts industry with 1,700 arts and cultural clients that use its PatronMail e-mail service. PatronMail’s client list includes organizations of all sizes in all 50 states and eight foreign countries, as well as individual artists — including the New York Philharmonic, the Denver Art Museum, the Public Theater, Victoria & Albert Museum (U.K.), and the Thomas Jefferson Foundation. The company’s newest service, PatronManager CRM, was developed in partnership with and the Salesforce Foundation. In addition, the company offers an innovative social group ticketing product, ETM Group Sales.
Dedicated to educating the non-profit community about e-marketing, the company presents a regular schedule of live e-marketing seminars across the country, two monthly e-mail newsletters, and live webinars. The company has also published three books on e-marketing by its president, Eugene Carr.


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