Since I fly a lot, I have a lot of opinions about various airlines. None are as strong as for American which used to offer "more legroom in coach" but now offers very little legroom (or anything else) in coach.
So imagine my glee today when I was offered the chance to give American some feedback. This is the beginning of the e-mail I received:
Dear Eugene Carr,
American Airlines is interested in your opinions.
Please take a few minutes to complete our online survey. It should only take 5-7
minutes of your time. Click on the link below to take the survey.
And then it went on to say:
The deadline for filling out the survey is 11:59 p.m.(CT) on Tuesday, April 10,
From a marketing perspective, so far so good. It’s personalized, it’s got a deadline. OK, I’m motivated! So, I clicked on the link and I then see:
This survey has not started yet. The start
So it gave me just a wee bit of pleasure to see that big corporations can mess up just as easily anyone else.
Lesson learned. Proofread, proofread, proofread. Test, test, test.