More Confirmation about Seniors Online
I feel like there’s an instinctive rush to associate Internet marketing with younger audiences. And when that happens, bad decisions are made about targeting.
As I’ve written many times before, the Web is safe for marketing to older audiences, and this chart published earlier this week by eMarketer demonstrates that “seniors” online (those over 62) are going to be a growing sector of the online audience for the foreseeable future.
I’m beginning to aggressively push organizations to not marginalize their e-marketing into age brackets, but to recognize that the Web is central to all marketing efforts, not matter the age of the audience.