Major Upgrade to E-Mail Marketing Software, PatronMail, Announced Upgrade Affords PatronMail Clients Even More Control and Ease of Use When Creating and Sending Their E-mail Campaigns
New York, NY – Patron Technology President Eugene Carr today announced a major upgrade to the company’s PatronMail e-mail marketing software. The upgrade affords PatronMail clients even more control and ease of use when creating and sending their e-mail campaigns. The upgrade includes a new editing toolbar, spell checker, the ability to cut and paste from Word, a custom character library, virtually unlimited font and background colors, the ability to choose background color by article, and the ability to reposition images within the body of an e-mail.
“We pride ourselves on responding to our customers’ feedback and requests,” says Carr, “and each of these new features responds directly to their needs. As such, we’re confident that PatronMail will continue to be the most user-friendly and arts-focused e-mail marketing system available.”
ABOUT PATRON TECHNOLOGY: Patron Technology strives to revolutionize the arts industry by offering world-class customer relationship management (CRM), ticketing and e-mail marketing technology at a price that every organization can afford. Its PatronManager CRM system, launched in 2010 and developed in partnership with Salesforce.com and the Salesforce Foundation, is a 100% cloud-based system that integrates box office functionality, fundraising, e-mail marketing, and staff collaboration, enabling organizations to put all their vital customer information in one place, accessible by the entire staff. With PatronManager CRM, organizations can sell more tickets, target their marketing and fundraising efforts more effectively, provide better customer service at the box office and beyond, and make their organization more efficient. Founded in 2001 by Eugene Carr, the New York City-based company is the leader in e-marketing technology for arts and non-profit organizations. The company’s PatronMail e-mail service is used by over 1,800 arts and cultural clients in all 50 states and eight countries overseas. Patron Technology is dedicated to educating the non-profit community about e-marketing and, in the spring of 2011, Eugene Carr (CEO) and Michelle Paul (Product Manager) co-authored and published the book Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century. The company presents a regular schedule of live e-marketing seminars across the country, monthly e-mail newsletters, blogs, and live educational webinars.