Lots of Fast Internet Connections
I read an article this week that said that more than 50% of the US population now has some kind of broadband Internet connection. WIth the advent of YouTube, this seems to make sense.
You’ll hear more about this during the next few weeks, but we’re now in the midst of analyzing the 2007 Patron Technology National Arts Patron survey. This year we collaborated with 15 or so of our clients, and did a survey that went out to 70,000 or so people and got a better than 10% return. But, I digress.
The point I wanted to make was that upon initial review, it seems that the arts audience we researched is 80% online. Also makes sense – given the high income levels.
This should have some impact on how arts marketers think about using streaming media. Our audience is more than ready!