La Quinta Pared

La Quinta Pared is Spanish for “the fifth wall,” and I’m pleased to say that Michelle Paul and I will be breaking la quinta pared all over Spain next week. Here’s our press release on the tour.

Fundacion Autor a spanish book publishing company related to SGAE (Spain’s’ equivalent to ASCAP)  will be be publishing our Breaking the FIfth Wall: Rethinking Arts Marketing for the 21st Century in Spanish next week.

In connection with the launch of the book, we’re doing a four city seminar/book tour in Madrid, Valencia, Barcelona and Bilbao. Each seminar is 6 hours (with a few breaks) and I suspect we’ll be introducing many of the concepts that we’re all familiar with here to arts marketing professionals in Spain for the first time.

As I wrote about a few weeks ago, the concept of marketing the arts isn’t commonplace in Spain. However, art organizations are now looking toward marketing as a way to keep afloat in a slow economy. Because of the opportunities in funding for the arts, ticketing, and CRM, arts organizations need to immediately build relationships with their audiences in a way that they have never done before.  So I feel like we’re on a mission even more than we are here in the USA to promote the concept of audience development using e-mail, social media, websites, and CRM.

If you’re in Spain, or know anyone that would like to attend, use this link for more info.

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