Inspiring Japanese Trends

In the last week I’ve been to both the ArtsReach Marketing conference, and am writing this from the NAMP conference in Miami. I thought that I might be reporting back and picking up tid-bits of information to share with you. In fact, I’ve been running around like crazy and have hardly had a chance to really digest much of anything. I hope to have some pearls of wisdom later in the week when I’ve had time to really reflect.

Meanwhile, It’s been great seeing many of you and my overall take is that the field of arts marketing has been greatly enhanced by these conferences and there’s are more and more organizations doing smart marketing than I’ve ever seen before.

However, I digress. The real point of this post is to share a really interesting article that caught my eye today. It validates something I’ve been saying for years – that the PC will dwindle in importance as cell phones and PDAs become better and better as a replacement. Here’s some validation from Japan.

More than 50 percent of Japanese send e-mail and browse the Internet
from their mobile phones, according to a 2006 survey by the Ministry of
Internal Affairs.
  This comes from an AP article which you can read in its entirety here.

Seems to me that’s a pretty high percentage. Also seems to me that the same will happen in the US sooner than later. The implications are pretty important for our digital marketing. More portability means more use, and more use means more and more potential to reach our patrons easily and quickly.

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2 responses to “Inspiring Japanese Trends

  1. Totally agree – the mobile is the ubiquitous fourth screen and with emerging handsets like the iPhone offering finally truly good uses of touch-screen user interfaces navigation and QWERTY, its only a matter of time before we all need to consider optimising our digital content for mobile. See my related blog article from earlier this year –

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