PatronManager

I've been more and more impressed with the potential of Facebook every month. Despite what I think is a pretty botched upgrade, the Facebook juggernaut continues.

That's why I think every arts organization in America ought to have at least some presence on Facebook. And by that I don't mean simply creating a Facebook Page for your organization. Just like e-mail marketing isn't simply about sending a "blast" once a month, marketing on Facebook properly requires some thought and technique.

We'd like to show you how. We're offering a free webinar on Thursday, April 2 at 1pm, led by Michelle Paul, our business development manager (and product manager for our own Facebook app ill go!), who will offer tangible techniques and tips on what to do. I think this will be a half-hour well worth your time.

After all, Facebook marketing is a triple threat — it's FREE, it's easy, and it reaches a younger audience.

You can register for the webinar here.

Also, Michelle has a blog about Facebook marketing for the arts.

Finally, I want to share with you an interesting quote from an article in eMarketer yesterday. 

“If you’re going to build a
community, don’t center it around your product, but rather on something
deeply relevant to a particular consumer group,” said eMarketer CEO
Geoff Ramsey. He also suggested keeping fans of your brand pages happy
by giving them a lot of content and letting them share the love with
others.

When Michelle read this yesterday, she IM'ed me and said, "Hey, that's what I've been saying all along!"

Yes, indeed. There's a right and wrong way to use Facebook, and the true marketers out there in the corporate world are already recognizing that fact.

We should too.

I hope you'll join us next Thursday: register here.