Even The Big Guys Have Problems Aggregating Their Data
The main reason we developed our PatronManager CRM system was to enable arts organizations to have all of their data in one system, so they could act on it for better marketing, customer service, and fundraising.
Well, as you’ll see in the graphic here prepared by e-Marketer, collecting and aggregating data is a challenge for a huge percentage of companies, both for profit and non-profit.
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That’s why CRM is becoming the de-facto next step for a lot of organizations when they seek to upgrade their technology. The line in thinking for organizations is changing from “we need a new ticket system” or “we need a new donor database,” to “we need a new system that manages all of our customer data.”
Learn More about PatronManager, the powerful CRM platform that helps you sell more tickets, raise more money, and cultivate stronger bonds with your audience, all in one database.