E-mailing at sea?
This post comes under the category of “it’s a tough job, but someone’s got to do it.” Can you guess where I was?
Well, yes, it was in London. But, I was at sea, sort of. I was at the “office” of our latest UK client, aboard The HMS Belfast, which is part of the Imperial War Museums.
Here we are after the meeting, with the marketing staff. As you might imagine, their opportunity to stay in touch with their audiences with e-mail (often children with their parents) are much the same as any musuem. In this case, we talked a lot about how important it was to get people signed up for their e-mail list, and how they might create multiple opportunities to collect e-mail addresses onboard.
Now, back on terra-fima, I shall resume terrestrial e-marketing!