E-mailing at sea?

This post comes under the category of “it’s a tough job, but someone’s got to do it.” Can you guess where I was?

Boatwithbridge

 

 

 

Well, yes, it was in London. But, I was at sea, sort of. I was at the “office” of our latest UK client, aboard The HMS Belfast, which is part of the Imperial War Museums.

Boatwithguns2_1

Boatwithstaff

 

 

 

Here we are after the meeting, with the marketing staff. As you might imagine, their opportunity to stay in touch with their audiences with e-mail (often children with their parents) are much the same as any musuem. In this case, we talked a lot about how important it was to get people signed up for their e-mail list, and how they might create multiple opportunities to collect e-mail addresses onboard.

Now, back on terra-fima, I shall resume terrestrial e-marketing!

Learn More about PatronManager, the powerful CRM platform that helps you sell more tickets, raise more money, and cultivate stronger bonds with your audience, all in one database.