E-Mail ROI Measured
Two days ago I wrote about the great ROI of e-mail marketing. So imagine my delight in coming across this today in another blog. I don’t think I can say it any better:
In the Direct Marketing Association’s Power of Direct economic-impact study; the key point is that the ROI of email marketing is the double of other online marketing activity.
Here is a quote:
In 2005, email marketing returned an astonishing $57.25 for every dollar spent. The same study found that the ROI of non-email-related online marketing was $22.52, or less than half. Email provides more than twice the ROI of other Internet marketing channels, but gets only 2.5 percent of the investment. I suspect we’ll see that percentage grow significantly over time as more companies begin to understand email’s unique ability to cultivate customer
loyalty and high ROI over the long-term.