E-mail Is Still King for Boomers
One of the things that attracted me seven years ago to building a
business based around e-mail marketing was my belief that as technology
developed, e-mail would shed its then bad image as spam, and would take
its rightful place as the most valuable and effective marketing tool
Over the years, the market has validated this
and today nearly everyone understands that e-mail is an important
component of your marketing strategy.
What often irks me is
the propensity for "flavor of the month" thinking. A few years ago,
people were telling me that RSS would kill off e-mail: once people
adopted RSS, they would stop wanting opt-in e-mail. When that didn't happen, next it was text
messaging: "Nobody wants e-mail! The cell phone is the
device of the future!" was the cry. But neither of these technologies have killed
off e-mail and I doubt that they ever will.
That said, what's
important to me is to highlight the relative interest in these
technologies by the vast majority of arts patrons — those between 35
and 65 years old.
Check out these numbers below — these are from
a recent study that asked people HOW they want to receive communications. The numbers tell the story even better than I can.