E-marketer of the Month: Melanie Smith, San Francisco Girls Chorus
Melanie Smith
Executive Director, San Francisco Girls Chorus
September 2008
The San Francisco Girls Chorus, now in its 29th year, has embraced e-mail as the best way to manage the wide variety of communications it sends: to parents, ticket patrons, donors, media, and alumnae. Executive Director Melanie Smith realizes how important it is to stay on top of the latest technology innovations, and has implemented a plan to collect e-mail addresses as part of every contact the Chorus has with its patrons. In this month’s video she discusses the role of e-mail in the SFGC’s marketing, as well as the importance of keeping the Web site current and updated every day.
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