E-marketer of the Month: Melanie Smith, San Francisco Girls Chorus

Melanie Smith

Executive Director, San Francisco Girls Chorus
September 2008

The San Francisco Girls Chorus, now in its 29th year, has embraced e-mail as the best way to manage the wide variety of communications it sends: to parents, ticket patrons, donors, media, and alumnae. Executive Director Melanie Smith realizes how important it is to stay on top of the latest technology innovations, and has implemented a plan to collect e-mail addresses as part of every contact the Chorus has with its patrons. In this month’s video she discusses the role of e-mail in the SFGC’s marketing, as well as the importance of keeping the Web site current and updated every day.

Learn More about PatronManager, the powerful CRM platform that helps you sell more tickets, raise more money, and cultivate stronger bonds with your audience, all in one database.