E-marketer of the Month: Kami Terry, Utah Shakespearean Festival
Kami Terry
Marketing Director, Utah Shakespearean Festival
May 2008
Kami Terry is the Marketing Director of the Utah Shakespearean Festival, a regional theatre that runs June through October every year. In this month’s interview, Kami clues us in on the secret to the Festival’s high open rates: “We have a list of about 19,000 e-mail addresses… but the best messages I can send are actually to 2,000 people on that list.” Segmentation and targeting have been key parts of Kami’s marketing strategy — watch the video for more details.
Learn More about PatronManager, the powerful CRM platform that helps you sell more tickets, raise more money, and cultivate stronger bonds with your audience, all in one database.