E-marketer of the Month: Kami Terry, Utah Shakespearean Festival

Kami Terry

Marketing Director, Utah Shakespearean Festival
May 2008

Kami Terry is the Marketing Director of the Utah Shakespearean Festival, a regional theatre that runs June through October every year. In this month’s interview, Kami clues us in on the secret to the Festival’s high open rates: “We have a list of about 19,000 e-mail addresses… but the best messages I can send are actually to 2,000 people on that list.” Segmentation and targeting have been key parts of Kami’s marketing strategy — watch the video for more details.

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