E-marketer of the Month: Deborah Hersh, Oakland East Bay Symphony
Director of Marketing, Oakland East Bay Symphony
Deborah Hersh is the Director of Marketing for the Oakland East Bay Symphony. In this month’s interview, Deborah talks about the Symphony’s growing reliance on e-mail as a form of marketing. In the past six years, the Symphony’s e-mail list has expanded from 400 to 4,400 subscribers, and Deborah is pushing for even more growth. She also discusses their recent transition from a paper newsletter to an e-newsletter, and the benefits of that switch. Deborah strongly believes that “older people love e-mail,” and she has the success of the Symphony’s e-marketing to prove it.