Day-long Workshop Set to Educate Arts Managers About Web Marketing

New York, NY – October 1, 2009

Patron Technology today announced that it will be presenting a full day pre-conference workshop entitled, Patron Technology’s E-marketing E-mersion E-vent – ArtsReach Edition, at the Arts Reach National Arts Marketing Conference on Thursday, October 8th, 2009, in Los Angeles. The event will present the most cutting edge e-marketing tips, techniques and case studies tor the arts & non-profit field, and feature e-marketing experts including Patron Technology’s president, Eugene Carr, and president of Blue Bear, LLC, Stephen Brock.

The event will begin with a session called “State of the Online Patron,” presented by Stephen Brock. The presentation will cover the results of a 2009 Arts Patron Online Tracking Research Study, conducted by Patron Technology, which surveyed over 7,000 arts patrons, and compare them to survey results from 2006-2008, as well as focus groups held in August, 2009.

Following the opening session will be a full-day of e-marketing sessions centering around conference topics, such as, E-mail marketing tips, best practices of arts Web site design, and Facebook and Twitter do’s and don’ts.

The seminar will begin at 9:30 AM and end at 5:30 PM.


About Patron Technology:

Patron Technology, Inc., an online marketing software and consulting company, serves the arts and not-for-profit industries with cutting-edge technology and e-marketing expertise. The company strives to revolutionize arts marketing by enabling organizations to maximize the potential of marketing and communications on the Internet. The company’s main product, PatronMail, is a Web-based e-mail marketing system used by over 1,600 institutions in all 50 states and eight foreign countries.

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