I remember just a few years ago sitting at a crowded tech conference in Silicon Valley and hearing a company say they were “mobile first,” which sounded pretty cutting-edge. Mobile first meant the company’s strategy was to develop a mobile app before they developed a web version of their product, or perhaps their plans were to never develop a web version at all.
Fast-forward to today, where there is an entire cohort of people for whom the internet is an entirely mobile experience, period. Reinforcing this point, I came across an article on CNBC from this past January titled “Nearly Three Quarters of the World Will Use Just Their Smartphones to Access the Internet by 2025.”
According to the article, “Almost three quarters (72.6 percent) of internet users will access the web solely via their smartphones by 2025, equivalent to nearly 3.7 billion people.” Furthermore, TechCrunch recently published an article titled “Google Makes Mobile-First Indexing the Default for All New Domains,” which means that starting in July of this year, “mobile-friendly content will be used to index any new website’s pages, as well as to understand the site’s structured data and to show snippets from the site in Google’s search results, when relevant.”
Our own research confirms this direction. In our 2018 national survey of arts patrons, 36% of those aged 46-55 said they had bought a ticket on their smartphone in the previous week — and that number increased to 45% for those aged 26-35. In many ways, the future these articles are heralding is nearly here now.
So what does this mean for you?Read the Article
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