How is ticketing changing and why does CRM matter so much? Eric Valley oversees one of the biggest ticketing challenges in North American – Cirque du Soleil’s touring shows. He sees CRM transforming the box office (and marketing) to improve the customer experience. In this webcast you’ll hear him talk about the future – from location based services, to better customer service using centralized data, and improved targeted marketing. Join Eric Valley for a glimpse into the future of ticketing from a national ticketing leader.
Today’s newsletter includes the first in a series of periodic interviews to appear on our YouTube channel www.patrontechnology.tv. Patron Technology CEO Gene Carr talks to Linda Forlini, the Director of Customer Service and Sales at the New York Philharmonic and a 26-year veteran in the box office and ticketing industry.
In this conversation, Linda reveals how a CRM approach has brought an entirely new role for the box office at the New York Philharmonic.
At Patron Technology, our mission is to empower arts organizations to achieve their goals by providing world-class technology solutions and education. Introducing PatronManager CRM – our new and affordable web-based system for ticketing, subscriptions, fundraising, e-mail marketing and staff collaboration. Learn more
Our new book Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century www.thefifthwall.com
was contacted by Keith Monaghan, who invited me to do a podcast interview. He has
just started a Web site covering issues relating to how the arts and
entertainment industries are marketed – with particular focus on live
arts venues — and the box office.
can also download his podcasts on iTunes.
e-mail marketing, I hope you’ll take a listen to the interview — it’s a good
review of the basics of why e-mail marketing matters so much.
bookmark his site. Looks like he’s got a very interesting concept going.