List Segmentation and Why It’s Worth It
Today’s guest blog post is written by Elise Rebmann, Renewals & Retention Manager, Patron Technology.
My family and I recently became subscribers of a certain meal delivery service that shall remain nameless. When we discovered the service, we were really busy, tired, and felt like we were in a complete rut with meal planning. This seemed like a cool option to both expose our kids to different foods outside of the 10-12 basic meals we’d been riffing on for 8 years while also taking a few of our weekend hours back from meal planning and grocery shopping.
The meals are generally pretty good, some have been great, others just okay. But we have really enjoyed cooking everything together and trying new meals that we would never have made on our own, so we continued our subscription.
We had been active subscribers for about 9 weeks when I received a mailer from the company. It was a beautiful, oversized, full-color, triple fold out brochure on glossy cardstock highlighting their meals and ingredients. On the front page, in giant letters, there was a special offer to save $40 off my first week of meals – applicable to new customers only. This was the first mailer I had ever received from them.Read the Article