Today’s blog post is written by Aaron Schwartzbord, Director of Marketing, PatronManager.
Over the years, we’ve talked a lot on our blog about the importance of building personal relationships with patrons in an authentic way, and subsequently the do’s and don’ts of email marketing. (In fact, Michelle Paul recently touched on this exact topic in her recent blog post, “Staying on Target.”) A few months ago I had two contrasting experiences that really emphasized for me just how important these things are for the survival and growth of a business.
The first experience occurred during an amazing vacation I took with my husband over the holidays to Prague. We had never been before, so in the spirit of embracing an unknown foreign city, we decided to book a tour with a young local food tour company called Taste of Prague. This company had over 2,400 excellent reviews on Tripadvisor, we love food and food culture, and (based on the reviews) we were confident it would be worthy of our time and money.
Spoiler Alert: It surpassed every expectation we had. In just over four hours we were taken to 5 different establishments spanning from fine dining restaurants to a small butcher shop. Our tour guide was a young, local woman who gave us not just an overview of the food we were eating, but also went into the history of Prague and the Czech Republic.
Needless to say, the tour was amazing, but what really blew me away was what happened after. Read the Article
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