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5 Simple Ways to Keep Your Audiences Engaged Online

Online Engaement

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The performing arts are inherently live experiences meant to bring us together. But how do you engage with your patrons if your season has gone on hiatus or you’ve had to temporarily close your doors?

While you may not be able to physically bring your audiences together, it’s now easier than ever to reach your patrons online. If you are not accustomed to engaging in this way, it can seem like quite the challenge to figure out where to begin. We’ve put together some tips for how your staff can think outside the box and engage with your audience virtually.Read the Article

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Quick Tips For Communicating Performing Arts Cancellations and Postponements

Theatre

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The impact of COVID-19 on our industry has been extraordinary and unexpected with arts organizations facing event cancellations and postponements in an effort to respect social distancing and quell transmission concerns. Having a firm grasp on how you communicate these changes will help soothe the anxiety of your patrons and could even become an opportunity to strengthen the relationship with your audiences and communities.Read the Article

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You Can Be Too Active on Social Media (Sometimes)

Too Much Social?

By Samantha Colbert, Senior Client Support Specialist

Social Media is something that almost everyone is using these days. Most people can relate to scrolling through Facebook and seeing friends post yet another gym selfie, political rant, or cat picture.

Well, the cat pictures aren’t so bad, but sometimes the other stuff gets to be a bit much! I often find myself saying “these posts are taking over my feed,” blocking a friends’ posts, or worse: unfriending them all together.

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Cultivating Relationships with Pre- and Post-Show Emails

PreShow/PostShowEmail

By Jacob Trussell, Marketing Coordinator

Let’s set the scene: you’ve just gotten out of a play (or movie, or concert, you do you!) and before you even exit the theatre, you notice you have an email notification on your phone. Your eyes widen as you realize it’s from the theatre you are currently in, about the play you literally just walked out of. “What kind of sorcery is this!?” you may exclaim (especially if you’ve just seen Harry Potter on Broadway). That’s no magic though: that’s automated communication.

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