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5 Best Practices for Online Donation Forms

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Imagine this scenario at your arts organization: you notice in Google Analytics that your site visitors are spending less time on your donation forms, and ultimately not following through in making a contribution. What might you be able to do to change those results?

Refocusing the look, feel, and content of your donation forms can ease the process of making a donation to your organization and increase the amount of contributions you receive. With these helpful tips from our experts, you will be able to get the most out of your online donation forms!Read the Article

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5 Ways To Revitalize Your Fundraising Efforts

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It is a good time to rethink fundraising efforts, especially as a non-profit arts organization that relies on philanthropic contributions. You shouldn’t have to wait for a year-end giving or capital campaign to finally revitalize the way you are engaging with current and future donors. That said, if you haven’t revised your fundraising initiatives lately, it may be a challenge to start generating new ideas. Maybe you’re still using the same email template from 2010, or haven’t updated your appeal letters to reflect how your organization has grown over the past few years. Luckily, our team is here to help!Read the Article

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5 Simple Ways to Keep Your Audiences Engaged Online

Online Engaement

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The performing arts are inherently live experiences meant to bring us together. But how do you engage with your patrons if your season has gone on hiatus or you’ve had to temporarily close your doors?

While you may not be able to physically bring your audiences together, it’s now easier than ever to reach your patrons online. If you are not accustomed to engaging in this way, it can seem like quite the challenge to figure out where to begin. We’ve put together some tips for how your staff can think outside the box and engage with your audience virtually.Read the Article

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Quick Tips For Communicating Performing Arts Cancellations and Postponements

Theatre

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The impact of COVID-19 on our industry has been extraordinary and unexpected with arts organizations facing event cancellations and postponements in an effort to respect social distancing and quell transmission concerns. Having a firm grasp on how you communicate these changes will help soothe the anxiety of your patrons and could even become an opportunity to strengthen the relationship with your audiences and communities.Read the Article

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You Can Be Too Active on Social Media (Sometimes)

Too Much Social?

By Samantha Colbert, Senior Client Support Specialist

Social Media is something that almost everyone is using these days. Most people can relate to scrolling through Facebook and seeing friends post yet another gym selfie, political rant, or cat picture.

Well, the cat pictures aren’t so bad, but sometimes the other stuff gets to be a bit much! I often find myself saying “these posts are taking over my feed,” blocking a friends’ posts, or worse: unfriending them all together.

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