Our PatronManager Certified Admin of the Month for January is Baron Pugh, Box Office Manager at Trinity Repertory Company in Providence, Rhode Island.
We asked Baron some questions about his journey and current role as a PatronManager Administrator at his organization. Here is what he shared with us:
By Jonathan Kay, Marketing Intern
In recent years there has been a lot of focus and conversation around bringing more Millennials into arts organizations – but what about Gen Zers? As a 23-year-old born in 1996, I find myself on the cusp of two generational groups: Millennials and the increasingly prevalent Generation Z (or Gen Z for short). Gen Z includes people born between 1996 and 2015 while Millennials were born between 1980 and 1995. This up and coming generation is spending money, engaging with brands, and consuming arts and entertainment in different ways than Millennials. By engaging this audience now, arts and non-profit marketers like you can get in on the ground floor and put yourself in a position to retain their loyalty for years to come.Read the Article
By Gene Carr, Founder
This year, my annual review of all things tech and the arts mirrors what I wrote a year ago, with some new insights. Last year’s message was that we’re between chapters. The hardware devices most of us use to access the internet — tablets, smartphones, desktops — all work pretty well and are ubiquitous. And although we can already begin to see the contours of another generation of technology, it’s not here yet.
Our PatronManager Certified Admin of the Month for December is Jillian Cook, CRM Analyst & Ticketing Sales at The Music Hall in Portsmouth, New Hampshire.
We asked Jillian some questions about her journey and current role as a PatronManager Administrator at her organization. Here is what she shared with us:
By Aaron Schwartzbord, Director of Marketing
Performing arts organizations are slowly coming around to allowing, dare I say encouraging, audiences to take photos inside their venues prior to events. But there are still many organizations resistant to the idea, holding on to stodgy policies and shaming patrons for trying to get a picture! I was recently at a show where I heard an usher tell an audience member that photos weren’t allowed inside the theatre, but that they could take a selfie in the lobby—the patron was just taking a picture of their program cover. My response, “What’s the fun in taking a picture in your boring lobby?!” Read the Article
By Ben Ferber, Operations Manager
Are you telling your organization’s story everywhere you can? I have some data that might inspire you to take a second look at where you’re funneling your marketing efforts online!
The Background
Every year at PatronManager, we conduct something we call the “Arts Patron Survey,” a nationwide survey in which we work with 20-30 of our clients to send a detailed questionnaire out to all of their patrons. Over the 15 years of the survey’s existence, we’ve partnered with over 300 organizations to contact over 1.5 million arts patrons, and we’ve received over 125,000 responses.
As you might expect, it’s a great source of information! Michelle and Gene used it to write our book Breaking the Fifth Wall, and we regularly present information from the survey at events. Over the last few years, one of the most important things we’ve learned from conducting this survey is: arts patrons of all ages are online, and that’s the primary place they interact with your organization before they come in person. Read the Article
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