Nothing’s more relatable to an arts administrator than the image of a work desk littered with sticky notes reminding you of a patron’s name or donor information you received after an event. While you may have been able to get by with a “system” like this in years past, a better way to keep track of your data without all the clutter is a must in this day and age. An intuitive customer relationship management (CRM) system can do just that, and more!Read the Article
Whether you’re the Managing Director of a performing arts center, the CEO of a national museum, or just working in the box office at a regional theatre, your ability to collaborate on projects is an important factor in the success of your arts organization. Collaboration is key in instilling a sense of camaraderie in your staff while also ensuring that everyone on your team can have a voice when discussing anything from marketing strategies to fundraising initiatives.Read the Article
Imagine this scenario at your arts organization: you notice in Google Analytics that your site visitors are spending less time on your donation forms, and ultimately not following through in making a contribution. What might you be able to do to change those results?
Refocusing the look, feel, and content of your donation forms can ease the process of making a donation to your organization and increase the amount of contributions you receive. With these helpful tips from our experts, you will be able to get the most out of your online donation forms!Read the Article
It is a good time to rethink fundraising efforts, especially as a non-profit arts organization that relies on philanthropic contributions. You shouldn’t have to wait for a year-end giving or capital campaign to finally revitalize the way you are engaging with current and future donors. That said, if you haven’t revised your fundraising initiatives lately, it may be a challenge to start generating new ideas. Maybe you’re still using the same email template from 2010, or haven’t updated your appeal letters to reflect how your organization has grown over the past few years. Luckily, our team is here to help!Read the Article
The performing arts are inherently live experiences meant to bring us together. But how do you engage with your patrons if your season has gone on hiatus or you’ve had to temporarily close your doors?
While you may not be able to physically bring your audiences together, it’s now easier than ever to reach your patrons online. If you are not accustomed to engaging in this way, it can seem like quite the challenge to figure out where to begin. We’ve put together some tips for how your staff can think outside the box and engage with your audience virtually.Read the Article
The impact of COVID-19 on our industry has been extraordinary and unexpected with arts organizations facing event cancellations and postponements in an effort to respect social distancing and quell transmission concerns. Having a firm grasp on how you communicate these changes will help soothe the anxiety of your patrons and could even become an opportunity to strengthen the relationship with your audiences and communities.Read the Article