By Ben Ferber, Operations Manager
Are you telling your organization’s story everywhere you can? I have some data that might inspire you to take a second look at where you’re funneling your marketing efforts online!
Every year at PatronManager, we conduct something we call the “Arts Patron Survey,” a nationwide survey in which we work with 20-30 of our clients to send a detailed questionnaire out to all of their patrons. Over the 15 years of the survey’s existence, we’ve partnered with over 300 organizations to contact over 1.5 million arts patrons, and we’ve received over 125,000 responses.
As you might expect, it’s a great source of information! Michelle and Gene used it to write our book Breaking the Fifth Wall, and we regularly present information from the survey at events. Over the last few years, one of the most important things we’ve learned from conducting this survey is: arts patrons of all ages are online, and that’s the primary place they interact with your organization before they come in person. Read the Article