Why Writing “Cold” Emails is Different
Face it, we’ve all had to write a “cold” email, and most of the time we don’t have a clue how to start. Whether it’s a new subscriber letter or a donor solicitation, writing to someone who does not know you or your organization is different than writing to someone you know. Though you may have experience writing cold emails, often times many approach writing them the same way every time, with the same voice, and the same goals. That’s why so few cold emails actually work, and most sound like they are templated emails (and most are).
Here’s a great guide to writing cold emails from the Harvard Business Review. When you skim this, you’ll see just how different your approach really should be. Furthermore, you’ll see that it’s not hard to go from mediocre to great. I’ll give you a preview by saying that what hit me the most were the sections about how you have to “validate yourself” and be “a little vulnerable.”
So it’s time your emails stopped reading like templates. I think it’s very evident, that once you change your cold emailing tactics, your response rates will go up, and your results will come more quickly.