Want Patrons To Remember? Tell A Story
From the Moth to Serial, storytelling is the “it” method of communication today. And for good reason. According to this article in Fast Company, “Numerous studies over the years have proven that our brains are far more engaged by storytelling than the cold, hard facts.”
Come to think of it, isn’t that what the most memorable television commercials are? Short stories that get you to remember something?
Well, think about your marketing. Is your marketing message simply the name of the show, a pithy quote, a picture of the (choose one) leading man, soloist, prima ballerina, and a call to action, “buy tickets today.” If so, perhaps you might tell a story instead. How did you choose the show? What is the backstory on rehearsals?
Next time you sit down to write some marketing copy, try telling a story.