Tips For Selecting New Technology

This blog post from SocialMedia Today isn’t about our industry — but it is incredibly relevant. The post is meant to help business-to-business managers make the best decisions about new technology. It turns out that the rules are universal and if you’re embarking upon this process, or are in the middle of it, this is a great checklist.

I’ll whet your appetite by giving you the first one here:

Processes should lead, not technology. By this, I mean that you need to thoroughly understand your business objectives and develop the processes that best drive the objectives. Only then should you look at technology.

I couldn’t agree more!

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