The Nuts and Bolts of Blogging for Business
The most important component of blogging, like any editorial genre, is content. If your organization currently has a blog, then you know there’s a lot more to it than just that. No matter how good your blog is, if people don’t read it, why bother.
This article from the Social Media Examiner is a guide to the nuts and bolts of setting up a successful blog from how it looks, to managing SEO, to getting multiple contributors on board. If you’re currently a blogger, or you want to start a blog, this is a great refresher on some of the more technical aspects of blogging that will surely help you get the most from your efforts.