The Gift of Giving

Today is Halloween, which means for the world of retail, the holiday season starts tomorrow. The candy from today will go on sale at midnight, and I guarantee you every corner drug store will have holiday decorations up by mid-morning!

Now, as you well know, the holiday season is a GREAT time for arts and cultural organizations to raise money. After all, it is the season of gift giving. According to this new report from the Women’s Philanthropy Institute at the Lilly Family School of Philanthropy located at Indiana University, Indianapolis, donors tend to be happier than non-donors.

A terrifically nuanced article from The NonProfit Times offers a fascinating look at giving and happiness broken down by gender within families.

Read the article and ask yourself how can you, as a fundraiser, capitalize on this for your end-of-year fundraising campaign?

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