The Do’s and Don’ts of Holiday Marketing
Halloween is just two days away which means the holiday season is upon us and it’s time to start thinking about your holiday marketing strategy. According to this terrific article from Classy Blog, entitled The Dos and Don’ts of Nonprofit Holiday Email Marketing, approximately 34% of all charitable donations are given during the last three months of the year. By now you know this intuitively, and now is the time to fine-tune your outreach plans to really make the most out of it.
One of many important take-aways from this article is that sending the right message to the right people is critical. It is imperative that you segment your donors and send them targeted emails that have a personal feel. Think about it – when someone gives you a gift during the holiday season, it always makes you feel really great when it is something that speaks to your relationship with that person as opposed to something generic.
This same principle should be used in thinking about how to craft your targeted campaigns. This article suggests you create custom subject lines and donation forms for the season. You only have one or two chances to motivate your donors to open and click during the holiday, so make sure the message is clear, concise, and urgent. I hope when you read through this article you’ll end up implementing some of their ideas and that it will help you have a successful holiday season.