Snapchat as Marketing Tool?
Today’s blog post is written by Natalie Sullivan, Marketing Assistant, Patron Technology.
For those of you who aren’t yet familiar, Snapchat is a mobile app where users share ‘snaps’ with one another; but unlike other visual social networks, the snaps disappear once they are viewed.
Why would a network be worthwhile when your content disappears after a few seconds and there is no true “follow” ability you may ask? Exposure to a younger audience! More than 60% of 13 to 34-year-old smartphone users in the U.S. are “snapchatters” — and may very well be your future ticket-buyers and donors.
One of the many Snapchat functionalities that would be a beneficial marketing tool for arts organizations is “Stories.” Stories are essentially short video clips strung together to create a narrative. These snaps live on your profile and can be viewed for up to 24 hours.
Imagine if you string together short rehearsal clips from your current season, or a live feed from opening night to get patrons excited about upcoming projects. This article from Nonprofit Tech for Good walks you through the basic steps of setting up an account, adding friends, and personalizing your “snapcode.”
If you are on a marketing quest to bring in a younger audience including teens and millennials, Snapchat might just be the perfect tool for you.
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