The Perils of Ignoring Data Management
Sometimes, incredibly important things are… simply not that sexy to write about. Such is the case with data management. These words make you just want to fall asleep, don’t they?
I’m here to tell you that our colleague Jill Robinson at TRG has nailed this topic with rock solid precision in this excellent blog post. If you’re up for the challenge of really understanding the fundamental importance of data — collecting, managing, scrubbing, and using it to target your marketing and fundraising efforts — I guarantee you that you’ll have better results if you read this.
Learn More about PatronManager, the powerful CRM platform that helps you sell more tickets, raise more money, and cultivate stronger bonds with your audience, all in one database.