The Mission Part of Email Marketing
What makes arts & cultural non-profits different from others is that they are simultaneously “business driven” (I need to sell tickets) and “mission driven” (your support helps keep theater alive in Cleveland). Often we focus most of our email marketing on the business side — getting people in the door — and we don’t have time to really focus on mission.
Here’s a great article from Socialbrite directed at managers of purely mission-oriented non-profits, which may help kickstart your “mission-driven” email marketing content strategy. Go ahead, steal these ideas!
– – – – – – – – – – –