Matching the Medium to the Message
I’ve long been an advocate of adding video to the marketing mix on your website and in your emails. And, to a lesser degree, I’ve talked about doing podcasts and providing infographics, but these are two other very popular marketing techniques.
This very insightful blog post makes a good case for thinking through what each of these formats does best, when to use each of them, and for what reason. Just adding video because someone says to do it is not a good enough. This post helps with specific examples to remind you that matching the content type to the delivery message is as important as what the message is itself.