Make Twitter Part of Your Video Distribution Strategy

Twitter has been under fire for the last few months with management changes owing to slow growth and lack of innovation. If you’re a Twitter user, it’s clear that the service hasn’t evolved much since it was launched, compared to some other social media sites.

According to Baljeet Singh, Twitter’s head of media, TV, and video, in this article, that’s about to change, and one significant way will be by making videos easier to distribute. His perspective about Twitter’s advantages is clear – Twitter is unlike any other site in that it’s a great place for people to have online conversation. Therefore if you post your video there, you’ll more likely engage your community in a conversation. It seems to me this is another way to get your audience engaged in helping you promote your latest show.

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