It’s Not You It’s Me:
When to Break Up with a Social Media Account

Today’s blog post is written by Natalie Sullivan, Marketing Assistant, Patron Technology.

It’s almost Valentine’s Day, and now is the perfect time to dig deep and re-evaluate your relationships with all of your social media accounts. I know breaking up is hard to do, but staying in a bad relationship just because it’s comfortable is most likely not doing your organization any good. In fact, it might even be harmful.

I recently read this article from Nonprofit Tech for Good which lists four signs that your social media account is no longer worth your time and effort. Facebook and Twitter are the two hard hitters in the social media world, so they are pretty much no-brainers to keep around. Others such as Instagram, Pinterest, Linkedin, Google+, and Tumblr might be worth a second glance. The article urges you to take a look at your metrics and double-check that these accounts have a trackable return on your investment of time and funds. Furthermore, it suggests you take a hard look at exactly who is following you on these accounts to make sure they are who your organization is hoping to target.

Once you have pared down on your existing accounts, you might take a look at some newer networks on the scene such as Snapchat or Blab and see if they are a good fit for you. We are living in a mobile age and software developers are taking advantage of this by coming up with new ideas and releasing apps by the minute. I hope you’ll take a moment out of your day to read the whole article and dedicate some time to making sure all of your social media accounts and the heart of your organization are in the same place.

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