It’s Giving Tuesday, Now What?

Today’s blog post is written by Natalie Sullivan, Marketing Assistant, Patron Technology.

Happy Giving Tuesday! I hope all of you have had a very successful day so far with a great surge in donations to kick off the holiday season. As the day winds down, I encourage you to read this article from Fundraising Now which suggests that there are two other big online fundraising days throughout the year that are just as lucrative, if not more so than Giving Tuesday. And… one of those days is just 30 days away!

In addition to your standard giving cycles (December 31st and April 15th), you may also want to see if your city or town has any “local giving days.” If so, perhaps you can participate in those (or even start one yourself), and then you’ll have several intermediary fundraising events that can help keep your momentum going year-round.

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