How Visually Boring Is Your Marketing
Quick – think of the most recent bit of marketing you’ve experienced from an arts organization. OK, now what do you remember about it? Do you remember the words or the images? What was it that grabbed your attention?
This very compelling post explains why the visual look of your marketing means more than any of the words on the page. Our brains are wired to respond to images, and faces in particular. It describes in plain language 10 scientific reasons why marketing is mostly about visual imagery – and I’ll bet your assessment of your own website and emails will change after you read this article from Canva.