In the wake of the ALS challenge (which we wrote about
here) there’s all manner of discussion, asking whether ALS deserved that much attention and money relative to other issues. This
provocative article from the blog Future Fundraising Now essentially says “suck it up.” It’s not about the issue, it’s about how well you do fundraising. If you want to get better results, be a better fundraiser. Their recipe for success is:
Meet donors where they are — not where they “should” be. Speak to their dreams — not your dreams. Don’t complain about them — win them over.
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