Going Viral

Today’s blog post is written by Natalie Sullivan, Marketing Assistant, Patron Technology.

A viral blog post is every content marketer’s dream. You are constantly flooding the internet with well-crafted blog posts, but don’t seem to be getting the recognition you feel you deserve. So what are you missing? Unfortunately, there is no magic algorithm that will give you instantaneous results, but there are certain steps that you can take in order to increase your chances of going viral and becoming a reputable thought leader. This post from the Content Marketing Institute shares five ways you can increase your blog traffic.

A few of these tips are as simple as adding more share buttons and asking your current followers to re-post your content. While these strategies may seem obvious, you might be inadvertently overlooking them because in the grand scheme of things they appear to be minute. One tip that stood out to me is to spend more time writing headlines. Think about it, how much time do you spend writing a blog post vs. writing its headline? The headline is the first thing your readers will see, so you want to grab their attention right off the bat or they might not even click on the post. I suggest you read the whole article and start implementing some of the ideas mentioned so you can start generating more buzz!

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