Five Benefits of Upgrading Your Video Marketing
Today’s blog post is written by Michael Zdeb, Marketing and Lead Development Intern, Patron Technology.
As people are spending an increasing amount of time on the web, marketing and advertising experts highly recommend using video to engage with our audiences. Though, we still need a way to fight through the clutter. Let’s be real – how many silly videos have you watched, this week alone, of a cat dancing to Hotline Bling or a comedic overdub of the Presidential debates? Now think about your organization’s videos and the viewers you’re trying to reach. Who’s watching? How much are they watching? What are they doing after they watch? After answering these questions, you may find you need to ramp up your strategy. Review our infographic below for 5 benefits of upgrading your video marketing.