Facebook: Nothing Else Comes Close
No matter what your personal feeling is about Facebook, set it aside for the moment, and just consider this: Facebook is THE dominant social media brand of our time. Nothing else comes close, and that’s important to keep in mind as you divide up your precious time and attention, trying to focus on the marketing efforts that will really pay off. This article from Contently reports an amazing bit of research that shows that Facebook drives over 20% of all traffic online. If you are in charge of (or developing) a content marketing strategy for your organization, start with Facebook, measure your results, and then fan out from there. It’s easy to get distracted but this article will help keep your focus.