The Era of Video is Upon Us

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At a technology conference I attended recently, I learned that today 2 billion people can watch videos on their smartphones, and that some predict that number will increase to 5 billion in five years.

If this isn’t a big enough headline for the impending era of “all things video” then I’m not sure what is. I’m a big believer that arts organizations have a unique opportunity to create interesting, fun, funny, engaging video — and do it in a way that will engage your patrons like nothing else can.

If you want some more inspiration, this article from BizBash provides 17 ways to use video to market a live event. If you think you’re fresh out of ideas, these are worth considering.

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