I’m not a big fan of end-of-year fundraising. Rather, I think fundraising should be timed to your patron’s interaction with your organization. If she attended a show, asking her to support your organization within a day or a week — when she is on a “cultural high” — is better than waiting until tax time. At tax season you’re competing with every other cause out there. It stands to reason that with more competition, you won’t do as well.
Having said that, here’s a very good post from the Evently Group that provides best practices for raising money at the end of the year. I don’t agree with all of these, but many are things that you should be getting right all year long.
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