Don’t Bore Your Donors
How many times have you received a donation solicitation that really inspired you? If you’re like me, most donation solicitation letters are more or less the same, and typically they are all about the organization. Here’s a powerful article from Fundchat that challenges all of these assumptions. What caught my attention was this bullet point list:
Boring
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Your budget
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Your fundraising goals
Intrigued to learn more? This article may make you uncomfortable about your own fundraising letters, but better you’re challenged than boring!
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