CRM ROI - Six Letters That Could Change Your World
I think this blog from SocialFish may possibly be the most valuable article about CRM I’ve read this year. The thesis is that an investment in CRM should pay off, like anything else, and the article explains exactly how you measure that. I wish more organizations would do this, instead of simply focusing on features, and features, and features.
If you’re really looking to move your organization forward, a CRM decision can pay off in significant ways — but only if you know how to measure. Start here!