CRM Is a Fundraiser’s Best Tool
I’ve been evangelizing CRM for almost five years now, and I’m thankful that I found this article from Nonprofit Hub, which does it even better than I have been.
This post, titled 3 Superhuman Ways Donor Management Software Can Improve Your Organization’s Fundraising Efforts, makes the case for how and why fundraising executives should no longer work without a state-of-the art CRM system. It discusses donor management, event management (such as galas or fundraising events), and staff collaboration. If you’re on the fence about why CRM matters, this article is an essential read, and even worth sharing with your boss.
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