Content Marketing Tips
In the past few years the concept of “content marketing” has emerged as a very sophisticated science with some terrific rules of the road. If you’re not doing content marketing already I’d be a little surprised, since arts organizations have lots of content to talk about all the time. We’ve got interviews with directors, artists, musicians, set designers, and the like.
Having said that, here’s a great article from one of the leaders in content marketing, HubSpot, that may stretch your imagination in terms of the kind of content marketing you can do.
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