Consumers Favor E-mail Marketing for Mobile Devices
Some years ago text messaging (SMS) seemed like it might be the next technology to supplant e-mail marketing as the preferred way consumers hear from companies.
I never thought so, but we tested some text messaging services with our clients, which really never caught on. And now there’s the debate about downloadable apps — which I also think are simply an impediment rather than a benefit. (It seems like the tech world is congregating around HTML5 as the standard for mobile, removing the need for a specific app to be installed.)
Well, today’s research from Forrester Consulting provides some validation of all of this: that overwhelmingly consumers favor e-mail marketing efforts on their mobile devices vs. text messages or downloadable apps with promotional content.
Here’s a wonderful info-graphic that tells this story better in visual form than I can do in words:
Click on the picture to take you to the source article for the graphic.
– – – – – – – – – – – – – –