The Clarity of Good Copy
Granted this post is mostly written for people who are designing websites and trying to write clear copy. It’s got nothing to do with the arts — or does it?
Take a look here and see if your organization’s website passes their test for what makes clear and easy-to-understand copy. After all, what we’re selling on our site (whether it’s theater, dance, or visual art) is still selling at its core. And if that’s true, then these suggestions may prove to be very useful.